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Let’s Rodeo, San Antonio!

In San Antonio, we greet every new year in proper Texas fashion: with a rodeo! The San Antonio Stock Show & Rodeo is a part of our city’s personality, just like the Alamo or fiesta. If you have (somehow) never been to the rodeo, you are missing out! We can’t recommend it enough.

Once you have familiarized yourself with the origins of the San Antonio Stock Show & Rodeo, check out the amazing line up of entertainers who are showing up to celebrate 2017!


About The San Antonio Stock Show & Rodeo

The San Antonio Stock Show & Rodeo is also known as the San Antonio Livestock Exposition, Inc. (S.A.L.E.). Over 6,000 volunteers make this show possible every year. Joe Freeman is the man responsible for starting the movement of introducing youth and agricultural and livestock industries in the 1940s. His dream was to build a coliseum, which is known today as the Joe and Harry Freeman Coliseum, to be used for several events, but specifically, a livestock exposition for the youth of Texas.

Rodeo-going has become a tradition for San Antonians as well as for visitors who travel for the experience and it seems immune to economic downturns. The rodeo is a bonanza for shoppers, with more than 600 retailers selling everything from cowboy boots to candied Texas pecans. Food and beverage offerings include funnel cakes, corn dogs, brisket and other barbecue favorites at the Van de Walle Fajita Corral (plus a lot more) and food and wine pairings in the Wine Garden. At the end of the day, attendees also know their good time is supporting a good cause. There are millennials who do a good job of demonstrating their excitement and appreciation for the rodeo on social media networks. While the history of rodeo ties in with the San Antonio’s roots as a cowtown, planners and marketers have made the event resonate with each new generation.

What’s so unique about this rodeo? Well, this rodeo is an annual event which means it doesn’t get old for the crowd to attend. The rodeo allows for families to get away and can spend some quality time together and enjoy something with animals and nostalgia, history, which is the Old West, and of course the stock show.

Let’s not forget the cowboys who are heavily involved in the event. Their roles are iconic and San Antonians seem to be entertained with the cowboys being present in the rodeo. The San Antonio rodeo has an event that dedicates an entire day to their younger crowd. The “Youth Day” is one of their special events.

One of the main reasons why the San Antonio Stock Show & Rodeo has been so successful is due to the impact their events have made in the community over the years. Out of an annual operating budget of about $30 million, approximately $12.2 million was raised last year to benefit youth through scholarships, grants, endowments and other educational programs. Since the youth programs began with the first stock show in 1949, more than $160 million has been donated. The San Antonio Rodeo is one of the top competitions for the professional rodeo circuit, drawing competitors from as far away as Brazil and Australia. 2015’s purse was $1.68 million, the largest and highest paying regular season of the Professional Rodeo Cowboys Association’s rodeos.

These days, the San Antonio Stock Show & Rodeo is the “World’s Largest Junior Livestock Show.” This title was more than earned! In 2016, over 2 MILLION people attended the San Antonio Stock Show & Rodeo. This blew away all previous attendance records. Who knows how many Texans and visitors will attend in 2017?


Entertainers in 2017

Every year, the San Antonio Stock Show & Rodeo hosts a wide range of incredible entertainers. 2017 is no different! Performers this year include:

  1. Cody Johnson
    • Thursday, February 9
    • 7:00 p.m.
  2. Little Big Town
    • Friday, February 10
    • 7:30 p.m.
  3. Sam Hunt
    • Saturday, February 11
    • 1:00 p.m.
    • 7:30 p.m.
  4. Maddie & Tae
    • Sunday, February 12
    • 1:00 p.m.
  5. John Fogerty
    • Monday, February 13
    • 7:00 p.m.
  6. For King & Country
    • Tuesday, February 14
    • 7:00 p.m.
  7. Chris Young
    • Wednesday, February 15
    • 7:00 p.m.
  8. Willie Nelson & Family
    • Thursday, February 16
    • 7:00 p.m.
  9. The Band Perry
    • Friday, February 17
    • 7:30 p.m.
  10. Chris Janson
    • Saturday, February 18
    • 1:00 p.m.
  11. Chase Rice
    • Saturday, February 18
    • 7:30 p.m.
  12. Dan + Shay
    • Sunday, February 19
    • 1:00 p.m.
  13. Edwin Luna Y La Trakalosa De Monterrey
    • Sunday, February 19
    • 7:30 p.m.
  14. Fifth Harmony
    • Monday, February 20
    • 7:00 p.m.
  15. Dierks Bentley
    • Tuesday, February 21
    • 7:00 p.m.
  16. Jake Owen
    • Wednesday, February 22
    • 7:00 p.m.
  17. Huey Lewis And The News
    • Thursday, February 23
    • 7:00 p.m.
  18. Rascal Flatts
    • Friday, February 24
    • 7:30 p.m.
  19. Aaron Watson
    • Saturday, February 25
    • 1:00 p.m.
  20. Josh Turner
    • Saturday, February 25
    • 7:30 p.m.

Attractions In 2017

If concerts are not your cup of Texas tea, don’t worry! The San Antonio Stock Show & Rodeo has wonderful musicians but there are many other attractions for you and your family to enjoy.

Families coming to the San Antonio Stock Show & Rodeo have an assortment of choices on where to spend their time. Every year, there is a wonderful carnival as well as a petting zoo. No matter your childrens’ ages, they can find something to entertain themselves there. There is also the Little Buckaroo Farms, which introduces children to the agricultural production going into producing the food they eat. Between the pony rides and animal adventures, you and your family have plenty of opportunities to interact with animals that might not be part of your day-to-day life. For older kids – and adventurous adults – there is also the Ultimate BMX Stunt Show Experience!

As the name suggests, the San Antonio Stock Show & Rodeo does feature the Texas Wildlife Expo, which focuses on teaching visitors about the native Texan wildlife and the conservation efforts protecting them. The livestock show, horse show, and rodeo are all incredible events that every San Antonio citizen needs to see at least once!


20th January 2017
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